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YA—EL

GAGELMAN

000dRIFT — Identity 

dRIFT is a dance company and a space dedicated to moden dance. It operates online as well as in physical studios, offering a soft introduction into this art form for anyone with a passion for movement, as well as deep practice for professional dancers. 

Currently working on app development and brand implementation. 

Photography: Ahmad Odeh

001Monostate — E-commerce landing page

Research and concept development for a digital ‘above the fold’ section of an E-commerce platform. 

Monostate positions itself as a cultural movement, re-defining the way fashion is discovered and consumed. The brand favors experience over transaction, pushing toward a shopping experience that is intuitive and discovery filled. 

These sets of screens, introducing the brand’s concept stores to its audiences, were developed with those core values in mind, aiming for an immersive and a shared global experience.


Studio L+R

002RW Guild — E-commerce and social  

E-commerce templates for RW Guild, a NYC based hub for curated furniture and home goods from all over the world. The Guild is an extension of its mother interior design firm, Roman and Williams Buildinsg and Interiors. 

As Graphic Designer, and since my background in architecture was valueable, I supported both teams. 

RW Guild

003Infinity — Layout design

Infinity Magazine is an ongoing excersice in layout design. This project started as a school project, and became a downtime playground. 

004The Atlantic — Art direction | Motion design

Layout design, motion and art direction for The Atlantic, a multi-platform publisher based in Washington, D.C.  Its focus on politics, foreign affairs, business and the economy, culture and the arts, technology, and science, was enhanced in each of the campaigns launched throughout a year long collaboration.

Agency WITHIN, 2021

005Max Cooper — Type design

Type design for Max Cooper, a London based contemporary composer. The edgy taske on the serif was used for a series of posters and other promotional materials for a Brooklyn Steel concert.


https://maxcooper.net/

006The North Face — Design system | Paid social | Motion

Campaign design, performance analysis and photoshoot directive for The North Face. The existing brand identity and design system were chllenged and tweaked, which allowed for a twist on the brand’s familiarity while keeping its fundamental values at the core of each campaign. 

Main campaigns — Back to Campus | Back to School | Discover your Trail | Spring Snow | Fleece | Thermoball | Parkas | Rainwear

Main platforms — Facebook, Instagram, TikTok, Snapchat, Pinterest, Reddit, YouTube, Spotify, Google Performance Max, Waze, Locala, Display, OOH, Print.

Agency WITHIN, 2021-2023

007Maia Friedman — Album cover