RoleCreative Director, Visual Designer
Period
2026
Drift Spring Campaign is a seasonal brand initiative created to increase awareness of the platform while showcasing its classes, workshops, and performance programs. The challenge was to communicate Drift's educational offerings without losing the creativity, energy, and emotional impact that define modern dance. The campaign needed to appeal to both experienced dancers and newcomers while maintaining a strong and distinctive visual identity.
The creative solution centered on the theme of renewal and transformation, drawing inspiration from the arrival of spring and the expressive nature of movement itself. Through AI-generated imagery and motion assets, fluid forms and dynamic compositions became the foundation of the visual language. Combined with editorial-inspired layouts and bold typography, the campaign balances clear program information with a sense of artistry and movement, capturing the spirit of Drift in a way that feels both accessible and inspiring.
RoleArt Director, Lead Brand Designer
Period
2026
Tôt is a Geneva-based cold brew coffee brand built around the idea of starting early—fresh, vibrant, and unapologetically modern.
The challenge was to create a distinctive identity in a crowded coffee space while balancing Swiss minimalism with a playful, Gen Z–leaning edge.
The solution was a cohesive brand system that blends clean design with personality: a refined color palette, contemporary typography, and a tone of voice that is confident, cheeky, and culturally in tune. Geometric shapes, inspired by the Oji cold brew tower and extracted from the logo, were developed into a flexible visual language to bring structure and recognizability across applications. The result is a brand that feels both crafted and current—elevating cold brew from a product into a fresh, expressive ritual.
Role
Art Director, Lead Brand Designer
Period
2025
dRIFT is a dance company and a space dedicated to moden dance. It operates online as well as in physical studios, offering a soft introduction into this art form for anyone with a passion for movement, as well as deep practice for professional dancers.
Photography: Ahmad Odeh
Role
Designer
Period
2025
Research and concept development for a digital ‘above the fold’ section of an E-commerce platform.
Monostate positions itself as a cultural movement, re-defining the way fashion is discovered and consumed. The brand favors experience over transaction, pushing toward a shopping experience that is intuitive and discovery filled.
These sets of screens, introducing the brand’s concept stores to its audiences, were developed with those core values in mind, aiming for an immersive and a shared global experience.
Studio L+R
Role
Visual Researcher, Designer
Period
2020-2021
StudioRW GUILD
E-commerce templates for RW Guild, a NYC based hub for curated furniture and home goods from all over the world. The Guild is an extension of its mother interior design firm, Roman and Williams Buildinsg and Interiors.
As Graphic Designer, and since my background in architecture was valueable, I supported both teams.